Henrik Sollie
Co-founder & Chief Doer
Oslo, Norway
We add when we should remove.
Background
Henrik has built and led companies for over 25 years, combining commercial expertise with a deep respect for human endurance. As the founder of UR, he works to translate field experience into meaningful design — solutions that protect and empower those who venture.
Motivation
I have a deep passion for nature and find great meaning in the freedom it offers. My motivation comes from ensuring that future generations — including my own children — can experience that same freedom safely.
Professionally, I’m driven by the challenge of turning insight into action. I’m passionate about building resilient and scalable companies that create real value through user-centered innovation and product development.
What inspires me most are moments when skill, design, and instinct align — when collaboration leads to clarity, and solutions are tested in the realities they are meant to serve.
Three Field Experiences
Trondheim → Oslo on rollerskis (581 km, 28h 11m)
Henrik has completed the 581 km distance three times, twice solo. On one occasion, it rained continuously for the final 15 hours. Every layer of clothing soaked through, proving how cold water exposure erodes performance and clarity. That experience became the seed for UR’s outer-layer philosophy — waterproof protection that remains light, compact, and immediate.
Round Britain Race (2008, 2nd place)
In a prototype Goldfish 36 SuperSport, Henrik and crew completed the race in under 22 hours. At speeds above 70 knots, the wind and spray penetrated every known shell layer, proving the limits of conventional waterproof gear. The insight became the foundation for Lun, a boarding jacket designed to stay dry under relentless impact.
World’s longest continuous ski (550 km, 32h solo)
On his 45th birthday, Henrik set the record for the longest continuous ski without assistance. More than endurance, it became a physiological experiment in balance and awareness.
Extended exposure rewires control. The sympathetic and parasympathetic systems synchronize, sensory and motor signals flow in both directions, and the result is full physiological coherence — instinctive precision without fear.