The roots of UR

UR® is rooted in real field experience. Founded and owned by leading experts in rescue operations and emergency medicine, with backgrounds from expeditions, mountain guiding, and operational field work.

Core Team

Pia Solheim

Chair of the Board

Guides UR’s governance and strategic direction.

Jonas Langseth

Co-owner & Verification Lead

Product innovation, technical verification and field-ready development.

Henrik Sollie

Co-founder & CEO

Turns ideas into practical solutions for real situations.

Jarle Marius Naarud

Lead Designer

Outdoor equipment design from concept development to production.

Pia Solheim

Chair of the Board

Guides UR’s governance and strategic direction.

Jonas Langseth

Co-owner & Verification Lead

Product innovation, technical verification and field-ready development.

Henrik Sollie

Co-founder & CEO

Turns ideas into practical solutions for real situations.

Jarle Marius Naarud

Lead Designer

Outdoor equipment design from concept development to production.

Pia Solheim

Chair of the Board

Guides UR’s governance and strategic direction.

Henrik Sollie

Co-founder & CEO

Turns ideas into practical solutions for real situations.

Jonas Langseth

Co-owner & Verification Lead

Product innovation, technical verification and field-ready development.

Jarle Marius Naarud

Lead Designer

Outdoor equipment design from concept development to production.

Advisors to Core Team

Lars Askvig

Emergency Preparedness

Emergency management and operational leadership across demanding contexts.

Cathrine Lagerberg

Security & Threats

Risk, threat assessment and geopolitical preparedness.

Endre Dingsør Jr.

Strategy & Growth

Digital product development, commercial strategy and international growth.

Lars Askvig

Emergency Preparedness

Emergency management and operational leadership across demanding contexts.

Endre Dingsør Jr.

Strategy & Growth

Digital product development, commercial strategy and international growth.

Cathrine Lagerberg

Security & Threats

Risk, threat assessment and geopolitical preparedness.

Lars Askvig

Emergency Preparedness

Emergency management and operational leadership across demanding contexts.

Cathrine Lagerberg

Security & Threats

Risk, threat assessment and geopolitical preparedness.

Endre Dingsør Jr.

Strategy & Growth

Digital product development, commercial strategy and international growth.

Product Innovation & Verification Team

The titles listed here reflect each person’s main role in the team. Use the + control to read each person’s full biography.

Helge Eiding

Anaesthesiologist & Intensivist

Prehospital and emergency medicine with critical transport expertise.

Steffen Roth

Mitigation & Preparedness

Preventive medicine and environmental health in challenging environments.

Kristoffer Kleven

Product Design

Outdoor product design and functional equipment expertise.

Silent Hand

Researcher

Field insight, critical feedback and market entry.

Magnus Wethal

Rescue Paramedic

Rescue paramedicine, mountain safety and outdoor medical training.

Lars Oma Erichsrud

Expedition Doctor

Anesthesiology, mountain medicine and helicopter rescue operations.

Erling Rosenstrøm

Expedition Doctor

Guided expeditions, expedition medicine and outdoor first aid.

Mikkel Gaup

Inspirator

Sámi storytelling and connection to inherited wisdom.

Alexander Gamme

Adventurer

Expeditions, resilient cultures and leadership development.

Thomas Horgen

Leader of NARG

NARG leadership, offshore safety and climbing instruction.

Stein Møller

Technical Rescue

Technical rescue procedures, mountain guiding and access expertise.

Helge Eiding

Anaesthesiologist & Intensivist

Prehospital and emergency medicine with critical transport expertise.

Alexander Gamme

Adventurer

Expeditions, resilient cultures and leadership development.

Lars Oma Erichsrud

Expedition Doctor

Anesthesiology, mountain medicine and helicopter rescue operations.

Kristoffer Kleven

Product Design

Outdoor product design and functional equipment expertise.

Stein Møller

Technical Rescue

Technical rescue procedures, mountain guiding and access expertise.

Mikkel Gaup

Inspirator

Sámi storytelling and connection to inherited wisdom.

Magnus Wethal

Rescue Paramedic

Rescue paramedicine, mountain safety and outdoor medical training.

Steffen Roth

Mitigation & Preparedness

Preventive medicine and environmental health in challenging environments.

Thomas Horgen

Leader of NARG

NARG leadership, offshore safety and climbing instruction.

Erling Rosenstrøm

Expedition Doctor

Guided expeditions, expedition medicine and outdoor first aid.

Silent Hand

Researcher

Field insight, critical feedback and market entry.

Helge Eiding

Anaesthesiologist & Intensivist

Prehospital and emergency medicine with critical transport expertise.

Magnus Wethal

Rescue Paramedic

Rescue paramedicine, mountain safety and outdoor medical training.

Alexander Gamme

Adventurer

Expeditions, resilient cultures and leadership development.

Steffen Roth

Mitigation & Preparedness

Preventive medicine and environmental health in challenging environments.

Lars Oma Erichsrud

Expedition Doctor

Anesthesiology, mountain medicine and helicopter rescue operations.

Thomas Horgen

Leader of NARG

NARG leadership, offshore safety and climbing instruction.

Kristoffer Kleven

Product Design

Outdoor product design and functional equipment expertise.

Erling Rosenstrøm

Expedition Doctor

Guided expeditions, expedition medicine and outdoor first aid.

Stein Møller

Technical Rescue

Technical rescue procedures, mountain guiding and access expertise.

Silent Hand

Researcher

Field insight, critical feedback and market entry.

Mikkel Gaup

Inspirator

Sámi storytelling and connection to inherited wisdom.

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