The people who turn vision into action
UR® is founded and owned by Norway’s leading experts in rescue operations and emergency medicine, with deep experience from expeditions, mountain guiding, and operational roles across civilian and military sectors.
Strategy & Execution
Military officer specialized in reconnaissance. Helicopter rescue svimmer with experience in ambulance and rescue services. Certified NF mountain leader with academic training in outdoor life. Medical lead on an Antarctic expedition and co-developer of First Aid for Outdoor Life.
Military officer specialized in reconnaissance. Helicopter rescue svimmer with experience in ambulance and rescue services. Certified NF mountain leader with academic training in outdoor life. Medical lead on an Antarctic expedition and co-developer of First Aid for Outdoor Life.
An experienced entrepreneur with a steady focus on turning bold vision into real-world impact. Responsible for delivering UR’s value promise to employees, partners, suppliers, customers, and owners. Brings deep experience and hands-on energy to drive results with clarity, focus, and rapid pace.
An experienced entrepreneur with a steady focus on turning bold vision into real-world impact. Responsible for delivering UR’s value promise to employees, partners, suppliers, customers, and owners. Brings deep experience and hands-on energy to drive results with clarity, focus, and rapid pace.
One of Norway’s leading experts on dual-use technologies, risk and threat assessment, with a background from the armed forces, intelligence and offshore operations. She combines deep intelligence and threat actors insight with a sharp eye for how each company fits into the threat and geopolitical landscape, making preparedness both relevant and engaging.
One of Norway’s leading experts on dual-use technologies, risk and threat assessment, with a background from the armed forces, intelligence and offshore operations. She combines deep intelligence and threat actors insight with a sharp eye for how each company fits into the threat and geopolitical landscape, making preparedness both relevant and engaging.
More than 20 years of experience in designing and developing outdoor equipment, the Lead Designer brings deep expertise across the entire process — from concept development to production. With specialized knowledge in tents and backpacks, and an extensive network of manufacturers.
More than 20 years of experience in designing and developing outdoor equipment, the Lead Designer brings deep expertise across the entire process — from concept development to production. With specialized knowledge in tents and backpacks, and an extensive network of manufacturers.
Founder and Group COO at Forte Digital. Extensive experience in developing digital products and services from idea to scale — also active as an investor and board member in several startups. Brings solid expertise in commercial strategy, product development, and international growth.
Founder and Group COO at Forte Digital. Extensive experience in developing digital products and services from idea to scale — also active as an investor and board member in several startups. Brings solid expertise in commercial strategy, product development, and international growth.
Product Innovation & Verification Team
The titles listed here aren’t formal job titles — they’re meant to reflect each person’s main role in the team. Bios are kept short and practical, not exhaustive. What matters to us is what each person brings to the work, not how their CV is structured.
MD, PhD, Senior Consultant in Anaesthesiology with broad experience in Emergency and Prehospital medicine. PhD focused on interhospital transport of critically ill patients. 16 years as a physician at the Norwegian Rescue Helicopter (330SKV). Active as trainer, facilitator and lecturer for students, air ambulance personnel and medical specialists. Additional experience in pediatric medicine.
MD, PhD, Senior Consultant in Anaesthesiology with broad experience in Emergency and Prehospital medicine. PhD focused on interhospital transport of critically ill patients. 16 years as a physician at the Norwegian Rescue Helicopter (330SKV). Active as trainer, facilitator and lecturer for students, air ambulance personnel and medical specialists. Additional experience in pediatric medicine.
MD, PhD, Senior Consultant in Anaesthesiology with broad experience in Emergency and Prehospital medicine. PhD focused on interhospital transport of critically ill patients. 16 years as a physician at the Norwegian Rescue Helicopter (330SKV). Active as trainer, facilitator and lecturer for students, air ambulance personnel and medical specialists. Additional experience in pediatric medicine.
Rescue Paramedic at the Norwegian Air Ambulance. Trained paramedic and outdoor life guide, with further education in Prehospital Critical Care. Active climber with the Norwegian Alpine Rescue Groups and founder of First Aid for Outdoor Life under the Norwegian Mountain Sports Forum. Founder of Mountain Safety & Medicine AS.
Rescue Paramedic at the Norwegian Air Ambulance. Trained paramedic and outdoor life guide, with further education in Prehospital Critical Care. Active climber with the Norwegian Alpine Rescue Groups and founder of First Aid for Outdoor Life under the Norwegian Mountain Sports Forum. Founder of Mountain Safety & Medicine AS.
Rescue Paramedic at the Norwegian Air Ambulance. Trained paramedic and outdoor life guide, with further education in Prehospital Critical Care. Active climber with the Norwegian Alpine Rescue Groups and founder of First Aid for Outdoor Life under the Norwegian Mountain Sports Forum. Founder of Mountain Safety & Medicine AS.
Specialist in Preventive, Occupational and Environmental Health. Senior physician with 20 years of experience in preventive medicine. International experience with Médecins Sans Frontières, other aid organizations, and the Armed Forces. Expert knowledge of biological, physical, and chemical exposures in challenging environments.
Specialist in Preventive, Occupational and Environmental Health. Senior physician with 20 years of experience in preventive medicine. International experience with Médecins Sans Frontières, other aid organizations, and the Armed Forces. Expert knowledge of biological, physical, and chemical exposures in challenging environments.
Specialist in Preventive, Occupational and Environmental Health. Senior physician with 20 years of experience in preventive medicine. International experience with Médecins Sans Frontières, other aid organizations, and the Armed Forces. Expert knowledge of biological, physical, and chemical exposures in challenging environments.
Anesthesiologist and Expedition Doctor. Mountain medicine and in-hospital medicine specialist. Experience from helicopter rescue and air ambulance operations in Australia. Former Navy mine diver. Deployed to Afghanistan as a field medic. Member of the Norwegian Alpine Rescue Groups (NARG).
Anesthesiologist and Expedition Doctor. Mountain medicine and in-hospital medicine specialist. Experience from helicopter rescue and air ambulance operations in Australia. Former Navy mine diver. Deployed to Afghanistan as a field medic. Member of the Norwegian Alpine Rescue Groups (NARG).
Anesthesiologist and Expedition Doctor. Mountain medicine and in-hospital medicine specialist. Experience from helicopter rescue and air ambulance operations in Australia. Former Navy mine diver. Deployed to Afghanistan as a field medic. Member of the Norwegian Alpine Rescue Groups (NARG).
Medical Director at Hvitserk, Norway’s leading provider of guided expeditions. Expedition doctor and founder of the website turlegen.no. Co-founder of “First Aid for Outdoor Life” under the Norwegian Mountain Sports Forum — a resource now used by the Norwegian Trekking Association, universities, and the Norwegian School of Sport Sciences.
Medical Director at Hvitserk, Norway’s leading provider of guided expeditions. Expedition doctor and founder of the website turlegen.no. Co-founder of “First Aid for Outdoor Life” under the Norwegian Mountain Sports Forum — a resource now used by the Norwegian Trekking Association, universities, and the Norwegian School of Sport Sciences.
Medical Director at Hvitserk, Norway’s leading provider of guided expeditions. Expedition doctor and founder of the website turlegen.no. Co-founder of “First Aid for Outdoor Life” under the Norwegian Mountain Sports Forum — a resource now used by the Norwegian Trekking Association, universities, and the Norwegian School of Sport Sciences.
With 140 years of experience in designing and producing textile products that safeguard people, property, and the environment. A leading European supplier of immersion suits, lifejackets, and protective rainwear for harsh environments and cold water operations. A key partner for product verification and larger procurement processes.
With 140 years of experience in designing and producing textile products that safeguard people, property, and the environment. A leading European supplier of immersion suits, lifejackets, and protective rainwear for harsh environments and cold water operations. A key partner for product verification and larger procurement processes.
With 140 years of experience in designing and producing textile products that safeguard people, property, and the environment. A leading European supplier of immersion suits, lifejackets, and protective rainwear for harsh environments and cold water operations. A key partner for product verification and larger procurement processes.
Founder and Group COO at Forte Digital. Extensive experience in developing digital products and services from idea to scale — also active as an investor and board member in several startups. Brings solid expertise in commercial strategy, product development, and international growth.
Founder and Group COO at Forte Digital. Extensive experience in developing digital products and services from idea to scale — also active as an investor and board member in several startups. Brings solid expertise in commercial strategy, product development, and international growth.
More than 20 years of experience in designing and developing outdoor equipment, the Lead Designer brings deep expertise across the entire process — from concept development to production. With specialized knowledge in tents and backpacks, and an extensive network of manufacturers.
More than 20 years of experience in designing and developing outdoor equipment, the Lead Designer brings deep expertise across the entire process — from concept development to production. With specialized knowledge in tents and backpacks, and an extensive network of manufacturers.
One of Norway’s leading experts on export control, dual use technologies and threat assessment, with a background from the armed forces, intelligence and offshore operations. She combines deep geopolitical insight with a sharp eye for how each company fits into the threat landscape, making preparedness both relevant and engaging.
One of Norway’s leading experts on export control, dual use technologies and threat assessment, with a background from the armed forces, intelligence and offshore operations. She combines deep geopolitical insight with a sharp eye for how each company fits into the threat landscape, making preparedness both relevant and engaging.
An experienced entrepreneur with a steady focus on turning bold vision into real-world impact. Responsible for delivering UR’s value promise to employees, partners, suppliers, customers, and owners. Brings deep experience and hands-on energy to drive results with clarity, focus, and rapid pace.
An experienced entrepreneur with a steady focus on turning bold vision into real-world impact. Responsible for delivering UR’s value promise to employees, partners, suppliers, customers, and owners. Brings deep experience and hands-on energy to drive results with clarity, focus, and rapid pace.
Military officer specialized in reconnaissance. Helicopter rescue technician with experience in ambulance and rescue services. Certified NF mountain leader with academic training in outdoor life. Medical lead on an Antarctic expedition and co-developer of First Aid for Outdoor Life under the Norwegian Mountain Sports Forum.
Military officer specialized in reconnaissance. Helicopter rescue technician with experience in ambulance and rescue services. Certified NF mountain leader with academic training in outdoor life. Medical lead on an Antarctic expedition and co-developer of First Aid for Outdoor Life under the Norwegian Mountain Sports Forum.