The roots of UR

UR® is rooted in real field experience. Founded and owned by leading experts in rescue operations and emergency medicine, with backgrounds from expeditions, mountain guiding, and operational field work.

Strategy & Execution
Portrait of Henrik Sollie, Chief Executive Officer

Henrik Sollie

Chief Executive Officer

Entrepreneur with more than two decades of building and leading companies where ideas must become execution. Driven by a belief that good equipment should make people more capable in real situations. Works to turn ideas into practical solutions that are simple, reliable, and built for those who depend on them.

Portrait of Henrik Sollie, Chief Executive Officer

Henrik Sollie

Chief Executive Officer

Entrepreneur with more than two decades of building and leading companies where ideas must become execution. Driven by a belief that good equipment should make people more capable in real situations. Works to turn ideas into practical solutions that are simple, reliable, and built for those who depend on them.

Portrait of Jonas Langseth, Co-founder and Chair of the Board

Jonas Langseth

Co-founder & CoB

Military officer specialized in reconnaissance. Helicopter rescue technician with experience in ambulance and rescue services. Certified NF mountain leader with academic training in outdoor life. Medical lead on an Antarctic expedition and co-developer of First Aid for Outdoor Life under the Norwegian Mountain Sports Forum.

Portrait of Jonas Langseth, Co-founder and Chair of the Board

Jonas Langseth

Co-founder & CoB

Military officer specialized in reconnaissance. Helicopter rescue technician with experience in ambulance and rescue services. Certified NF mountain leader with academic training in outdoor life. Medical lead on an Antarctic expedition and co-developer of First Aid for Outdoor Life under the Norwegian Mountain Sports Forum.

Portrait of Lars Askvig, Lead Instructor

Lars Askvig

Lead Instructor

Holds a Bachelor’s degree in International Emergency Management from UiT – The Arctic University of Norway, supported by a solid foundation in leadership and operational management gained through military service and international humanitarian missions.

Portrait of Cathrine Lagerberg, Risk & Readiness

Cathrine Lagerberg

Risk & Readiness

One of Norway’s leading experts on dual-use technologies, risk and threat assessment, with a background from the armed forces, intelligence and offshore operations. She combines deep intelligence and threat actors insight with a sharp eye for how each company fits into the threat and geopolitical landscape, making preparedness both relevant and engaging.

Portrait of Jarle Marius Naarud, Lead Designer

Jarle Marius Naarud

Lead Designer

More than 20 years of experience in designing and developing outdoor equipment, the Lead Designer brings deep expertise across the entire process — from concept development to production. With specialized knowledge in tents and backpacks, and an extensive network of manufacturers.

Portrait of Endre Dingsør Jr., Business Development

Endre Dingsør Jr.

Business Development

Founder and Group COO at Forte Digital. Extensive experience in developing digital products and services from idea to scale — also active as an investor and board member in several startups. Brings solid expertise in commercial strategy, product development, and international growth.

Product Innovation & Verification Team

The titles listed here aren’t formal job titles — they’re meant to reflect each person’s main role in the team. Bios are kept short and practical, not exhaustive. What matters to us is what each person brings to the work, not how their CV is structured.

Portrait of Helge Eiding, Anaesthesiologist and Intensivist

Helge Eiding

Anaesthesiologist & Intensivist

MD, PhD, Senior Consultant in Anaesthesiology with broad experience in Emergency and Prehospital medicine. PhD focused on interhospital transport of critically ill patients. 16 years as a physician at the Norwegian Rescue Helicopter (330SKV). Active as trainer, facilitator and lecturer for students, air ambulance personnel and medical specialists. Additional experience in pediatric medicine.

Portrait of Magnus Wethal, Rescue Paramedic

Magnus Wethal

Rescue Paramedic

Rescue Paramedic at the Norwegian Air Ambulance. Trained paramedic and outdoor life guide, with further education in Prehospital Critical Care. Active climber with the Norwegian Alpine Rescue Groups and founder of First Aid for Outdoor Life under the Norwegian Mountain Sports Forum. Founder of Mountain Safety & Medicine AS.

Portrait of Alexander Gamme, Adventurer

Alexander Gamme

Adventurer

Norway’s most versatile adventurer. For 20 years, he has carried out a wide range of expeditions and outdoor projects across the globe. Helps companies build resilient cultures and works daily with leadership team development. Founder of several start-ups.

Portrait of Steffen Roth, Mitigation and Preparedness

Steffen Roth

Mitigation & Preparedness

Specialist in Preventive, Occupational and Environmental Health. Senior physician with 20 years of experience in preventive medicine. International experience with Médecins Sans Frontières, other aid organizations, and the Armed Forces. Expert knowledge of biological, physical, and chemical exposures in challenging environments.

Portrait of Lars Oma Erichsrud, Expedition Doctor

Lars Oma Erichsrud

Expedition Doctor

Anesthesiologist and Expedition Doctor. Mountain medicine and in-hospital medicine specialist. Experience from helicopter rescue and air ambulance operations in Australia. Former Navy mine diver. Deployed to Afghanistan as a field medic. Member of the Norwegian Alpine Rescue Groups (NARG).

Portrait of Thomas Horgen, Leader of NARG

Thomas Horgen

Leader of NARG

Leader of NARG (Norwegian Alpine Rescue Groups). Head of the Norwegian Alpine Rescue Groups. Works as Safety Supervisor offshore. Active climbing instructor. Educated in product development at NTNU (Norwegian University of Science and Technology).

Portrait of Kristoffer Kleven, Product Design

Kristoffer Kleven

Product Design

Serial Entrepreneur in Sports and Outdoor Gear. Co-founder and co-owner of XC Sport Equipment, Halite, and Piteraq Hardware. 20 years of experience in product design and sales of functional equipment — both for professional units and through retail channels.

Portrait of Erling Rosenstrøm, Expedition Doctor

Erling Rosenstrøm

Expedition Doctor

Medical Director at Hvitserk, Norway’s leading provider of guided expeditions. Expedition doctor and founder of the website turlegen.no. Co-founder of “First Aid for Outdoor Life” under the Norwegian Mountain Sports Forum — a resource now used by the Norwegian Trekking Association, universities, and the Norwegian School of Sport Sciences.

Portrait of Stein Møller, Technical Rescue

Stein Møller

Technical Rescue

Head of technical rescue procedures at the Norwegian Air Ambulance.Nortind-certified guide (Norwegian UIAGM mountain guides). Leader of the Norwegian Alpine Rescue Groups (NARG) procedures group. Access specialist (climbs on offshore installations).

Portrait of Silent Hand, Researcher

Silent Hand

Researcher

Contributes field insight, critical feedback, and market entry. A leading authority within our field, this role bridges operational realities with product development, from testing through to adoption and alignment with procedures and protocols.

Portrait of Mikkel Gaup, Inspirator

Mikkel Gaup

Inspirator

Actor, storyteller, and advocate for Sámi heritage. Offers inspiration and a path to deeper origins and a lifestyle too easily forgotten. A compass that helps us stay true to our values and connected to inherited wisdom.

Hansen Protection logo, Innovation Lab partner

Hansen Protection

Innovation Lab

With 140 years of experience in designing and producing textile products that safeguard people, property, and the environment. A leading European supplier of immersion suits, lifejackets, and protective rainwear for harsh environments and cold water operations. A key partner for product verification and larger procurement processes.

Portrait of Endre Dingsør Jr., Business Development

Endre Dingsør Jr.

Business Development

Founder and Group COO at Forte Digital. Extensive experience in developing digital products and services from idea to scale — also active as an investor and board member in several startups. Brings solid expertise in commercial strategy, product development, and international growth.

Portrait of Lars Askvig, Lead Instructor

Lars Askvig

Lead Instructor

Holds a Bachelor’s degree in International Emergency Management from UiT – The Arctic University of Norway, supported by a solid foundation in leadership and operational management gained through military service and international humanitarian missions.

Portrait of Jarle Marius Naarud, Lead Designer

Jarle Marius Naarud

Lead Designer

More than 20 years of experience in designing and developing outdoor equipment, the Lead Designer brings deep expertise across the entire process — from concept development to production. With specialized knowledge in tents and backpacks, and an extensive network of manufacturers.

Portrait of Jarle Marius Naarud, Lead Designer

Jarle Marius Naarud

Lead Designer

More than 20 years of experience in designing and developing outdoor equipment, the Lead Designer brings deep expertise across the entire process — from concept development to production. With specialized knowledge in tents and backpacks, and an extensive network of manufacturers.

Portrait of Cathrine Lagerberg, Risk and Readiness

Cathrine Lagerberg

Risk & Readiness

One of Norway’s leading experts on export control, dual use technologies and threat assessment, with a background from the armed forces, intelligence and offshore operations. She combines deep geopolitical insight with a sharp eye for how each company fits into the threat landscape, making preparedness both relevant and engaging.

Portrait of Henrik Sollie, Co-founder and CEO

Henrik Sollie

Co-founder & CEO

An experienced entrepreneur with a steady focus on turning bold vision into real-world impact. Responsible for delivering UR’s value promise to employees, partners, suppliers, customers, and owners. Brings deep experience and hands-on energy to drive results with clarity, focus, and rapid pace.

Portrait of Jonas Langseth, Co-founder and Chair of the Board

Jonas Langseth

Co-founder & CoB

Military officer specialized in reconnaissance. Helicopter rescue technician with experience in ambulance and rescue services. Certified NF mountain leader with academic training in outdoor life. Medical lead on an Antarctic expedition and co-developer of First Aid for Outdoor Life under the Norwegian Mountain Sports Forum.

UR or you’re not.

Become part of a simpler way. Rooted, real, and ready.

UR or you’re not.

Become part of a simpler way. Rooted, real, and ready.

UR or you’re not.

Become part of a simpler way. Rooted, real, and ready.