Guided by instinct. Grounded in purpose.

We come from the same ranks as those who rescue and protect. Side by side with those in the thick of the mission, we design gear grounded in first-hand understanding of the scenarios they face and the demands of the job.

Our Purpose

"We exist to prepare and protect pathfinders and the wilds we venture."

Henrik Sollie - Co-founder & CEO

Our Mission

“To deliver gear that simplifies the mission for those who rescue, those who protect, and those who explore.”

Jonas Langseth - Co-founder & CoB

Core Values & Guiding Principles

We respect the wild and leave no trace. We trust our instincts and never stop learning. These values drive us to act with clarity, explore with purpose, and endure when challenges arise.

Equipment for rescuers, soldiers and those who roam. Replaces rescue bags, hypothermia wraps, wind shelters and bivy kits. Gear you don’t need until you do.

Urkraft

< Inspired by the past

Urkraft

< Inspired by the past

Urkraft

< Inspired by the past

Utforskerånd

< Guided by the present

Utforskerånd

< Guided by the present

Utforskerånd

< Guided by the present

Utholdenhet

< Looking toward the future

Utholdenhet

< Looking toward the future

Utholdenhet

Looking toward the future

Primal Force

I embody instinct – a raw strength that enables me to act intuitively. We innovate to act with clarity and unwavering conviction.

I embody instinct – a raw strength that enables me to act intuitively. We innovate to act with clarity and unwavering conviction.

I embody instinct – a raw strength that enables me to act intuitively. We innovate to act with clarity and unwavering conviction.

Spirit of Exploration

I am driven by curiosity and the courage to explore uncharted paths. True discoveries happen in the unknown, where a shared compass leads us swiftly and safely.

I am driven by curiosity and the courage to explore uncharted paths. True discoveries happen in the unknown, where a shared compass leads us swiftly and safely.

Spirit of Exploration

I am driven by curiosity and the courage to explore uncharted paths. True discoveries happen in the unknown, where a shared compass leads us swiftly and safely.

Endurance

I overcome obstacles as natural steps toward ambitious goals. With strong community and determination, perseverance conquers all challenges.

I overcome obstacles as natural steps toward ambitious goals. With strong community and determination, perseverance conquers all challenges.

Endurance

I overcome obstacles as natural steps toward ambitious goals. With strong community and determination, perseverance conquers all challenges.

UR or you’re not.

Become part of a simpler way. Rooted, real, and ready.

Join UR®

UR or you’re not.

Become part of a simpler way. Rooted, real, and ready.

Join UR®

UR or you’re not.

Become part of a simpler way. Rooted, real, and ready.

Join UR®