Dry by Nature.

Crafted from bio-based Dyneema® Composite Fabric. Naturally hydrophobic and highly durable, it does not soak or sag and requires no coatings to stay waterproof. Keeps you dry from the inside out, no matter the conditions.

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Built dry

Our products are waterproof from the inside out. Not by adding layers, but by starting with the right material. Dyneema® Composite Fabric is naturally hydrophobic, and our design process builds on that strength. With fewer seams, minimal stitching, and no need for liners or membranes, we reduce complexity and eliminate common failure points.

Stays dry

Most waterproof gear relies on coatings or treatments that wear off, absorb water, or break down over time. Ours doesn’t. Hydrophobic by nature, Dyneema® repels water and resists dirt. It doesn’t soak, sag, or require maintenance to keep performing. That means your gear stays lighter, dries faster, and keeps protecting — no matter how long you’re out.

What You Need to Know?

“Waterproof.” What does that even mean?

In technical terms, a material is considered waterproof when it can resist water penetration under pressure, typically measured in millimeters of water column. The higher the number, the more pressure it can withstand before water seeps through. For example, a rating of 10,000 mm means the fabric can hold back a 10-meter column of water before leaking — in theory. But performance in the lab doesn’t always translate to the wild.

Does Dyneema® breathe?

In real conditions, breathability breaks down, especially when humidity rises and coatings wear off. That’s why we chose a different path: truly waterproof materials with no membranes, no coatings, and no false promises. You stay dry because your gear is dry. Not because it tries to do the impossible.

If the fabric doesn’t breathe, won’t I get wet from my own sweat?

Some moisture buildup is inevitable during activity — especially in humid or wet conditions, where no garment truly breathes as advertised. Most so-called “breathable” membranes only work when the outside air is dry and cool. Once it rains or the fabric wets out, they lose that ability, and moisture condenses inside — right where you don’t want it. So, in the real world, you have to choose: either let moisture out, or keep rain from getting in. We take a different approach. Rather than chasing the breathability myth, we focus on designing around moisture. Our gear is cut for ventilation and airflow. And when insulation is needed, we use Primaloft® Gold Insulation PURE™, which absorbs moisture away from the skin, stays warm even when damp, and dries quickly.

“Waterproof.” What does that even mean?

In technical terms, a material is considered waterproof when it can resist water penetration under pressure, typically measured in millimeters of water column. The higher the number, the more pressure it can withstand before water seeps through. For example, a rating of 10,000 mm means the fabric can hold back a 10-meter column of water before leaking — in theory. But performance in the lab doesn’t always translate to the wild.

Does Dyneema® breathe?

In real conditions, breathability breaks down, especially when humidity rises and coatings wear off. That’s why we chose a different path: truly waterproof materials with no membranes, no coatings, and no false promises. You stay dry because your gear is dry. Not because it tries to do the impossible.

If the fabric doesn’t breathe, won’t I get wet from my own sweat?

Some moisture buildup is inevitable during activity — especially in humid or wet conditions, where no garment truly breathes as advertised. Most so-called “breathable” membranes only work when the outside air is dry and cool. Once it rains or the fabric wets out, they lose that ability, and moisture condenses inside — right where you don’t want it. So, in the real world, you have to choose: either let moisture out, or keep rain from getting in. We take a different approach. Rather than chasing the breathability myth, we focus on designing around moisture. Our gear is cut for ventilation and airflow. And when insulation is needed, we use Primaloft® Gold Insulation PURE™, which absorbs moisture away from the skin, stays warm even when damp, and dries quickly.

“Waterproof.” What does that even mean?

In technical terms, a material is considered waterproof when it can resist water penetration under pressure, typically measured in millimeters of water column. The higher the number, the more pressure it can withstand before water seeps through. For example, a rating of 10,000 mm means the fabric can hold back a 10-meter column of water before leaking — in theory. But performance in the lab doesn’t always translate to the wild.

Does Dyneema® breathe?

In real conditions, breathability breaks down, especially when humidity rises and coatings wear off. That’s why we chose a different path: truly waterproof materials with no membranes, no coatings, and no false promises. You stay dry because your gear is dry. Not because it tries to do the impossible.

If the fabric doesn’t breathe, won’t I get wet from my own sweat?

Some moisture buildup is inevitable during activity — especially in humid or wet conditions, where no garment truly breathes as advertised. Most so-called “breathable” membranes only work when the outside air is dry and cool. Once it rains or the fabric wets out, they lose that ability, and moisture condenses inside — right where you don’t want it. So, in the real world, you have to choose: either let moisture out, or keep rain from getting in. We take a different approach. Rather than chasing the breathability myth, we focus on designing around moisture. Our gear is cut for ventilation and airflow. And when insulation is needed, we use Primaloft® Gold Insulation PURE™, which absorbs moisture away from the skin, stays warm even when damp, and dries quickly.

Break the rules. Rewrite the story.

Become part of a simpler way. Rooted, real, and ready.

Join UR®

Break the rules. Rewrite the story.

Become part of a simpler way. Rooted, real, and ready.

Join UR®

Break the rules. Rewrite the story.

Become part of a simpler way. Rooted, real, and ready.

Join UR®