Tools without skills are just toys.
Tools without skills are just toys.
We don’t rise to the occasion. We fall to the level of our training. Emergencies don’t ask who’s in charge. If you’re with your family, it’s you. Nature gave you the instinct. Now preparedness gives it purpose.
Build your everyday grab-bag. Use it on the trail, trust it in a crisis. You bring it because it makes life easier when you are out. And if something goes wrong, you already know where to find what you need and how to use it.
We don’t rise to the occasion. We fall to the level of our training. Emergencies don’t ask who’s in charge. If you’re with your family, it’s you. Nature gave you the instinct. Now preparedness gives it purpose.
Build your everyday grab-bag. Use it on the trail, trust it in a crisis. You bring it because it makes life easier when you are out. And if something goes wrong, you already know where to find what you need and how to use it.
We don’t rise to the occasion. We fall to the level of our training. Emergencies don’t ask who’s in charge. If you’re with your family, it’s you. Nature gave you the instinct. Now preparedness gives it purpose.
Build your everyday grab-bag. Use it on the trail, trust it in a crisis. You bring it because it makes life easier when you are out. And if something goes wrong, you already know where to find what you need and how to use it.
Learning
Courses build your knowledge.
Our online courses are structured, practical, and easy to follow. They focus on the “why” and the “what” behind every action, helping you understand not just what to do, but how to notice when it matters. Each course is developed by experienced professionals and rooted in real-life scenarios, preparing you for situations that actually matter — before they unfold.
Learning
Courses build your knowledge.
Our online courses are structured, practical, and easy to follow. They focus on the “why” and the “what” behind every action, helping you understand not just what to do, but how to notice when it matters. Each course is developed by experienced professionals and rooted in real-life scenarios, preparing you for situations that actually matter — before they unfold.
“Preparedness” is a big word on everyone’s lips, but for now it’s just a box in the basement. A box that will turn into a mystery package the day it really matters.
Henrik - Co-founder & Chief Doer
“Preparedness” is a big word on everyone’s lips, but for now, it’s just a box in the basement — a box that will turn into a mystery package the day it really matters.
Henrik - Chief Doer
What you need to know?
What is family preparedness?
Preparedness isn’t panic. It’s love in practical form. It means building a home where you can handle the unexpected with calm, confidence, and care. It’s not about fear or worst-case thinking. It’s about knowing what to do when the power goes out, when someone gets hurt, or when plans suddenly fall apart. Family preparedness is built through everyday things — having clear roles, using gear you can trust, and building habits that hold up under pressure. It’s not about being perfect. It’s about being ready enough, together.
What can UR® offer my family?
UR helps your family get more prepared with practical skills, simple training, and gear that works. It’s not about fear or storing a box in the basement. It’s about building habits, gaining confidence, and becoming more of a resource — for each other and for others. With our courses and hands-on training, you learn what to do and how to notice when it matters. And with the Parat backpack, you’re always packed and prepared — whether you’re heading into the woods or facing something unexpected at home.
What do I learn?
You learn how to notice. How to act. How to protect. You learn the mindset of preparedness — how to think clearly when others can’t. How to recognize patterns and signs. How to train instinct through repetition. How to adapt and lead under stress. How to use the tools you carry.
What’s in the preparedness kit?
The Parat backpack includes 27 carefully selected items that work together as a system — for both everyday use and unexpected situations. It covers core needs like first aid, warmth, orientation, communication, hydration and nutrition. Every item is tested, chosen for its function, and packed without unnecessary bulk or complexity. You also get tools that help you think clearly and act early. Most importantly, you learn how to use what’s inside — so it’s not just a bag of tools, it’s gear you trust.
How do I start?
Start small. Sign up for a course, take one of the learning modules, or get one piece of gear you’ll actually use. We’ll help you figure out what matters most for your family, without pressure or overwhelm. Preparedness grows step by step — and the first one is often the most important. While we wait for the system to launch, just reach out. We’ll make sure you’re invited when it’s ready.
What is family preparedness?
Preparedness isn’t panic. It’s love in practical form. It means building a home where you can handle the unexpected with calm, confidence, and care. It’s not about fear or worst-case thinking. It’s about knowing what to do when the power goes out, when someone gets hurt, or when plans suddenly fall apart. Family preparedness is built through everyday things — having clear roles, using gear you can trust, and building habits that hold up under pressure. It’s not about being perfect. It’s about being ready enough, together.
What can UR® offer my family?
UR helps your family get more prepared with practical skills, simple training, and gear that works. It’s not about fear or storing a box in the basement. It’s about building habits, gaining confidence, and becoming more of a resource — for each other and for others. With our courses and hands-on training, you learn what to do and how to notice when it matters. And with the Parat backpack, you’re always packed and prepared — whether you’re heading into the woods or facing something unexpected at home.
What do I learn?
You learn how to notice. How to act. How to protect. You learn the mindset of preparedness — how to think clearly when others can’t. How to recognize patterns and signs. How to train instinct through repetition. How to adapt and lead under stress. How to use the tools you carry.
What’s in the preparedness kit?
The Parat backpack includes 27 carefully selected items that work together as a system — for both everyday use and unexpected situations. It covers core needs like first aid, warmth, orientation, communication, hydration and nutrition. Every item is tested, chosen for its function, and packed without unnecessary bulk or complexity. You also get tools that help you think clearly and act early. Most importantly, you learn how to use what’s inside — so it’s not just a bag of tools, it’s gear you trust.
How do I start?
Start small. Sign up for a course, take one of the learning modules, or get one piece of gear you’ll actually use. We’ll help you figure out what matters most for your family, without pressure or overwhelm. Preparedness grows step by step — and the first one is often the most important. While we wait for the system to launch, just reach out. We’ll make sure you’re invited when it’s ready.
What is family preparedness?
Preparedness isn’t panic. It’s love in practical form. It means building a home where you can handle the unexpected with calm, confidence, and care. It’s not about fear or worst-case thinking. It’s about knowing what to do when the power goes out, when someone gets hurt, or when plans suddenly fall apart. Family preparedness is built through everyday things — having clear roles, using gear you can trust, and building habits that hold up under pressure. It’s not about being perfect. It’s about being ready enough, together.
What can UR® offer my family?
UR helps your family get more prepared with practical skills, simple training, and gear that works. It’s not about fear or storing a box in the basement. It’s about building habits, gaining confidence, and becoming more of a resource — for each other and for others. With our courses and hands-on training, you learn what to do and how to notice when it matters. And with the Parat backpack, you’re always packed and prepared — whether you’re heading into the woods or facing something unexpected at home.
What do I learn?
You learn how to notice. How to act. How to protect. You learn the mindset of preparedness — how to think clearly when others can’t. How to recognize patterns and signs. How to train instinct through repetition. How to adapt and lead under stress. How to use the tools you carry.
What’s in the preparedness kit?
The Parat backpack includes 27 carefully selected items that work together as a system — for both everyday use and unexpected situations. It covers core needs like first aid, warmth, orientation, communication, hydration and nutrition. Every item is tested, chosen for its function, and packed without unnecessary bulk or complexity. You also get tools that help you think clearly and act early. Most importantly, you learn how to use what’s inside — so it’s not just a bag of tools, it’s gear you trust.
How do I start?
Start small. Sign up for a course, take one of the learning modules, or get one piece of gear you’ll actually use. We’ll help you figure out what matters most for your family, without pressure or overwhelm. Preparedness grows step by step — and the first one is often the most important. While we wait for the system to launch, just reach out. We’ll make sure you’re invited when it’s ready.
Get notified!
Get notified!
If you’re curious about how preparedness can be personal, fun, and practical, leave your details and we’ll keep you updated.
If you’re curious about how preparedness can be personal, fun, and practical, leave your details and we’ll keep you updated.